Welcome to seedling

The place to grow a profitable, meaningful business from the ground up.

Let's Work Together

Now it’s easier than ever for pretty much anyone to start a business online. Translation: it’s noisy out there. We wanted to help make it easier for heart-led entrepreneurs, coaches, and visionaries to make the world better with their gifts and talents. So, we ventured out to start helping world-changers accomplish their mission by making their work more visible. 

We help you showcase the value of your business in a way that connects with the right people, so you can bear lasting fruit in the lives of those you serve.

To turn small ideas into world-changing movements.

The Mission:

Hey there, I'm Erica Carnohan! I'm the Founder and Owner of Seedling Site Shop, and I'm here to help you bring your mission to life in the world.

I've spent my entire career working in digital + content marketing, and along the way, I've grown a deep passion for heart-led entrepreneurship. Of course we all want to make money doing something we love – but so often, we get stuck in the HOW. 

That's why I started Seedling. We're making it easier than ever for business owners and entrepreneurs to grow their ideas into full-fledged realities.

Meet Erica

More about me

Founder • Code Wizard • Burrito Enthusiast

-Albus Dumbledore

"Happiness can be found, even in the darkest of times, if only one remembers to turn on the light."

Favorite quote

Tall + Determined

Defining characteristics

Content Marketing for a tech startup, campus ministry, copywriting and website development for SMB's

Pro Background

Reading, cycling, personal development, and being outdoors


Computer Science, Psychology, Professional Writing


More about me

"Do small things with great love."

- mother teresa

There's a science to marketing your business online. We don't just wing it – we go to great lengths to research your industry and build your site with a strong emphasis on user experience.



Our dedication to our craft makes it easy for us to recommend the best solutions to help you reach your business goals. We live and breathe website copywriting, design, and development!

Knowledge + Expertise


We view all of our clients as partners in the same mission. That's why we've gone above and beyond to design a streamlined, luxury experience that obliterates overwhelm.

Client Experience



Not platform-specific

Reason #1:

We're not partial to one specific website platform. Why not? Because we're committed to providing the solution that's perfect for your business's unique needs. We pride ourselves on being in-the-know about the best tech tools, so we can be sure to set you up with the solutions that will help you reach your long-term goals.


Functionality over Fanciness

Reason #2:

Yeah, good design is an important part of making an impact with your brand. But visuals and aesthetics aren't even half the story! We're all about STRATEGY over here, meaning our focus is on creating simplified, memorable user experiences. We create websites that take the "potential" out of your "potential clients." 


We're a triple threat

Reason #3:

Every website has three main components: messaging (the words on your web pages), design (the visuals), and development (the tech that makes your site work). While our main focus is on development, we're experts at all things websites, so you can outsource to your liking! 


Service First

Reason #4:

We're not in business to make a quick buck. Our priority is adding value to your business and serving your clients as if they were our own. When you choose us, you don't just get nice websites – you get a partner you can trust to help bring your mission to life in the world.



Reason #5:

Our client process is centered on empowering you to manage your online presence with confidence. We want to be a part of your journey and equip you to handle all of the tech challenges that come your way! 

Reach out

Why Choose Seedling?


Quit working on your website and start making your mark on the world.